The future of the sports industry will be defined by converging trends from technology and innovation within sports but also from outside of sports. This is changing the way sports stakeholders such as athletes, coaches, federations, leagues, clubs, teams, investors plan and prepare for the next years.

In this report, we take the opportunity to provide a humble and educated look into the future of our industry, following our annual visit to the Consumer Electronics Show in Las Vegas, arguably the best provider of a look into the future from a technological standpoint.

We hope this report proves useful in navigating the digital and technological landscape that your organization is entering, by being a tool for decision-makers, an inspiration for your innovative talent, and an indication of where your policy discussions & investments could be headed.