One of the world’s leading sports markets, the UK continues to grow in popularity both domestically and overseas. While the region remains an appealing market for international sponsorship and capital investment, to reach its full potential, organizations must first demonstrate an understanding of how their digital ecosystems are connected, how they serve the individual fan, and their capacity for long-term growth.
As this report demonstrates, whereas many Premier League clubs set the benchmark for digital transformation, other UK elite clubs and competition organizers are still finding their bearings in the digital landscape and have yet to establish a clear strategy for developing a diverse direct-to-consumer (D2C) portfolio and harnessing fan data to inform business decisions.
In an effort to showcase the opportunities for digitalization in the UK market, this report examines the digital and data maturity levels of 126 elite clubs across nine UK-based professional club leagues, including the British Basketball League (BBL), County Championship, Premier League, EFL Championship, Scottish Premiership, Elite Ice Hockey League (EIHL), Netball Super League, Premiership Rugby, Super League, as well as seven UK-based United Rugby Championship (URC) clubs.
Our research also spans 18 major competition organizers, including top league and governing bodies in charge of the UK’s biggest annual events on the sporting calendar. Download the Digital Transformation Regional Market Report 2024 | UK to discover all of the region’s digital transformation benchmarks and five opportunities for growth across the UK’s professional competitions.
