With any business model, decisions should be made with the customer front of mind. In the world of sports, the fan is central, leaving the rights holder with the important task of developing an attractive digital product and content offering that caters to a wide audience and drives engagement; from the forever-loyal supporter to the peripheral-social viewer who follows the brand at a distance but exists outside its subscriber ecosystem.
N3XT Sports’ Fan Engagement & Commercialization Guide 2024 examines how sports organizations can optimize their digital assets to drive increased commercial value across the “fan journey” without breaking their budget. Drawing on expertise to help readers fully imagine how to heighten their audience acquisition, fan retention, and customer conversions, our guide examines three key stages on this journey, including:
- How to build an effective fan-marketing funnel and leverage a scalable customer relationship management (CRM) solution to maximize fan engagement;
- How to generate fan loyalty and cost-effective customer conversions, and the art of retaining audiences using an “always-on” mindset;
- How to maximize commercial value using fan data (without the need for budget increases) and the role of assistive technology and artificial intelligence (AI) integration.
Throughout the guide, readers will also garner insights from N3XT Sports clients, including Stéphane Schwander, Head of Content and Channels Management at the Fédération Équestre Internationale (FEI), Gordon Templeman, Director of Commercial Operations and Communications at United World Wrestling (UWW), and Fergus Murray, Head of IT and Broadcast at World Triathlon.
Our team also introduces The Fan-Monetization Data Feedback Loop, a proprietary N3XT Sports asset, which outlines how organizations with an adaptable digital content offering leverage their commercial and monetizable fan experiences to drive audience acquisition and customer conversions via an integrated CRM solution.
