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Home / NEWS / FIAS appoints N3XT Sports to lead SAMBO federation’s digital growth strategy

FIAS appoints N3XT Sports to lead SAMBO federation’s digital growth strategy

inNEWS

VALENCIA, SPAIN – N3XT Sports is thrilled to announce its recent appointment by the International Federation of SAMBO (FIAS) to lead its digital growth strategy. This new partnership marks a significant step forward in FIAS’ commitment to enhancing its digital presence and engagement within the sambo community.

FIAS recognizes the importance of embracing digital innovation to connect with fans, athletes, and stakeholders worldwide. Partnering with N3XT Sports will allow FIAS to elevate its digital strategy and provide enhanced experiences for its audience.

N3XT Sports brings a wealth of expertise in digital marketing, content strategy, and technology solutions to the table. As part of this partnership, N3XT Sports will spearhead the development and implementation of a comprehensive content strategy, tailored to resonate with sambo enthusiasts across various digital platforms.

Furthermore, N3XT Sports will oversee the creation and execution of a paid-media strategy designed to amplify FIAS’ reach and engagement. Leveraging targeted advertising and data-driven insights, the aim is to maximize the impact of the federation’s digital initiatives and attract new audiences to the sport of sambo.

In addition to the federation’s content and paid-media strategy, N3XT Sports will collaborate with FIAS to establish a new customer relationship management (CRM) system, enabling FIAS to better understand and engage with its community. This initiative will facilitate personalized communications, streamline internal operations, and foster stronger relationships with stakeholders.

Moreover, N3XT Sports will work closely with FIAS to revamp its owned over-the-top (OTT) streaming platform, enhancing the viewing experience for sambo fans worldwide. Through innovative features and optimized user interfaces, FIAS seeks to deliver compelling content and immersive experiences that cater to the evolving preferences of its audience.

Beatriz Indurain, N3XT Sports’ VP of Growth, says: “This partnership hits a significant milestone for FIAS as it continues to evolve and embrace digital transformation. Together with FIAS, we are committed to unlocking new opportunities, driving growth, and advancing the sport of sambo on a global scale.”

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