Last week we had the chance to engage with Xavi Cortadellas, Global Head of Design & Innovation at Gatorade (PepsiCo), and co-founder of N3XT Sports, who explained to us how a multibillion-dollar company goes through the digitization process to generate new value through technology and innovation. Xavi deep dived into the new suite of digital products and services that Gatorade’s innovation pipeline is holding, and how personalization for the end user can be achieved.
Together with Joan Mayol Piza, High Performance Triathlon Director at CAR Sant Cugat, they covered topics related to how athletes and end users are becoming more data driven and how technologically proficient the new wave of athletes and coaches coming through the system is.
Thank you Xavi and Joan for visiting us and sharing your immense experience! Visit our Facebook, LinkedIn or Meetup pages to see some photos and videos and sign up for future events.
Also, check out this cool video of one of the newest products coming out of the Gatorade innovation pipeline.