Volleyball World, the International Volleyball Federation’s (FIVB) commercial arm and N3XT Sports client, delivered record social media engagement during the 2025 FIVB Men’s Volleyball World Championships and FIVB Women’s Volleyball World Championships following a dramatic spike in audience growth and unique social views across its global channels. 

Volleyball World attracted more than 900 million social views across both competitions and surpassed 350,000 new followers worldwide. Overall, the competitions received 62 million engagements across Facebook, Instagram, TikTok, YouTube and X, as well as record growth via China’s Douyin social media platform. 

N3XT Sports, which supports the planning and delivery of Volleyball World’s social media strategy, including its paid-media activations, executed the organization’s first ever cross-continent influencer program, which helped drive 5.1 million engagements and 140 million social views in Volleyball World’s key markets outside China, including the US, Italy, Brazil, Thailand and the Philippines. 

“As part of our collaboration with Volleyball World’s digital team, N3XT Sports supports the development and delivery of the organization’s ‘always-on’ social media strategy, helping to drive local growth and engagement,” says Beatriz Indurain, N3XT Sports VP of Growth. 

“By driving audience growth across its social channels, Volleyball World is generating increased awareness of its competitions and brand at every stage of the fan journey. The influencer program was introduced to showcase the Volleyball World Championships to new audiences and help drive followers, engagement and viewership to the organization’s owned platforms.”

“By driving audience growth across its social channels, “Volleyball World is generating increased awareness of its competitions and brand at every stage of the fan journey. The influencer program was introduced to showcase the Volleyball World Championships to new audiences and help drive followers, engagement and viewership to the organization’s owned platforms.”
Beatriz Indurain
VP of Growth, N3XT Sports

According to Volleyball World, the competitions’ online push also had a positive influence on the livestreaming of the events. The men’s Volleyball World Championships, hosted in the Philippines, generated 5 million views and 180 million viewership minutes via its VBTV over-the-top (OTT) streaming service, including a platform-record 220,000 views during the championship final between Italy and Bulgaria and 207,000 views during the US-Bulgaria quarterfinal.

Meanwhile, the women’s Volleyball World Championships attracted more than 1 billion views across the event’s broadcast partners and FIVB’s digital platforms. This included 3.2 million website users and 589 social media engagements throughout the tournament, while 89.3 percent of viewership came via streaming platforms.

N3XT Sports is a specialized agency in the sports industry that works with its clients on strategy development, operational support, and end-to-end data and digital transformation. Our team has delivered hundreds of projects to date in various geographies, contributing to several topics related to sports commercialization, digitalization, development, investments, sports formats, performance and beyond. 

With its operational HQ in Valencia, Spain, and its MENA office in Riyadh, Saudi Arabia, N3XT Sports is strategically positioned to drive innovation and excellence in the sports industry. To find out more about how N3XT Sports can serve your organization, fill out the form below, and we’ll be in touch. Our goal is to drive the modernization of the sports industry and our clients.