Esports is a massive industry that draws huge audiences and one that is experiencing exponential growth. Its success is drawing attention and investments from traditional sports organizations looking to get involved in this fast-growing industry.
As sports fans are changing their sports consumption habits, there is much to learn from esports, in particular how game content is viewed, streamed, engaged with by a global audience. With live events quickly becoming the mainstay of esports, the fan experience is also given a lot of importance and attention.
At the forefront of this esports-sports nexus is Dorna, the exclusive commercial and TV rights holder for the world’s leading motorcycle racing championships. As part of our monthly Meetups series, we had the chance to have a 1-on-1 conversation with Pau Serracanta, Managing Director of Dorna, for our September meetup. Together, we touched on the MotoGP™ Esports Championships’ link to live and online audiences, the global esports strategy, partner involvement and data.
Thank you Pau and the Dorna team! Visit our Facebook, LinkedIn or Meetup pages to see some photos and videos and sign up for future events.