The Olympic Movement’s digital transformation is still in its infancy compared to other sports sectors. In our Olympic Digital Transformation Report 2023, we examine the International Federations (IF) and the sports that will be represented at the Paris 2024 Olympic Games, providing expert and unparalleled insights into the Olympic Movement’s digital transformation efforts.
While the majority of Olympic IFs recognize the importance of fan data, our findings show a disparity between the digital touchpoints they adopt and their levels of digital and data maturity. Based on N3XT Sports proprietary research, the report outlines opportunities to drive digitalization within the Olympic Movement, including why:
- Mobile adoption is the clearest avenue for optimizing the fan funnel
- Digital diversity is an important step towards capturing first-party fan data
- The Olympic Movement has an opportunity to consolidate a fan-data strategy
- Data quality is key to driving fan retention & sponsorship activations
Inside this report, we hear from: Gordon Templeman, United World Wrestling’s (UWW) Director of Commercial Operations and Communications; RIta Pivoriunaite, UWW’s Marketing Manager; Adrien de Cheveigné, Head of Digital Transformation for the Union Cycliste Internationale (UCI); Fergus Murray, World Triathlon’s Head of IT and Broadcast; and Olalla Cernuda, World Triathlon’s Communications Director.
With additional commentary from our Chief Operating Officer (COO) Hisham Shehabi OLY, Chief Information Officer (CIO) Motasem El Bawab, and Project Management Office (PMO) Director Lara Ammar, N3XT Sports is excited to support the Olympic Movement on its digital transformation and its ability to: (1) understand the fan and what drives engagement; (2) uncover new digital revenue streams based on unique user behavior; and (3) utilize fan intelligence to leverage new sponsorship and media rights deals.
