The evolving technology space is changing how companies all over the world and their personnel carry out their business. Among the innovations taking place, automation and artificial intelligence (AI) solutions are assisting organizations across multiple verticals.
As this report will demonstrate, the sports industry is embracing automation in a similar vein – albeit our research shows that, as the sector continues to evolve its digital and data capabilities, disparities exist across the field, including how rights holders and sports organizations leverage their existing digital portfolios to capture fan data and personalize the fan experience.
In order to continue growing audiences in an Olympic year, equipping organizations with the best resources and augmenting their use of fan data is proving invaluable to the sports industry’s digital revolution. This report will offer insights into how sports organizations:
- Engage AI to raise operational efficiency and fan engagement
- Empower stakeholders by increasing their information and data processing speeds
- Utilize data-driven audience analytics to segment their digital marketing strategy
- Adopt hyper-personalization to unlock fan revenues and commercial opportunities
Inside this report, we hear from our Chief Executive (CEO) Mounir Zok, Chief Operating Officer (COO) Hisham Shehabi OLY, Chief Information Officer (CIO) Motasem El Bawab, Digital Consultant António Gonçalves, and VP of Growth Beatriz Indurain, who outline why the sports industry is embracing AI in 2024 and examples of how automation is serving our clients.
