When it comes to delivering major sporting events, they don’t come much more challenging than the men’s FIFA World Cup™. A monumental marketing, broadcasting, and operational effort underpins the tournament’s global appeal and is reliant on a technologically mature and digitally focused ecosystem.

In light of the ongoing opportunities and challenges digital transformation poses to federations, the latest State of Industry report from N3XT Sports offers a granular overview of football’s digital transformation, including a deep dive into the digital maturity of the member associations (MA) competing at the FIFA World Cup™, covering their respective: (1) data collection capabilities; (2) digital inventory; and (3) social media engagement.

Drawing on proprietary N3XT Sports analysis, the first edition of our World Cup Data Report 2022 | Understanding Football’s Digital Transformation will offer readers an alternative insight into one of the world’s most popular showpieces, including each respective federation’s digital transformation efforts and their opportunities to innovate.