Riyadh, Saudi Arabia, February 17th 2026 – Saudi Sailing and N3XT Sports are proud to announce a new strategic partnership aimed at accelerating the commercial growth and presence of sailing within the Kingdom. This collaboration will focus on driving sustainable revenue streams, enhancing marketing initiatives, and positioning Saudi Arabia as a premier destination for the global sailing community.
As the Kingdom continues to invest in its “blue economy” and sporting infrastructure, this partnership leverages N3XT Sports’ global expertise in sports commercialization and Saudi Sailing’s vision to make the sport accessible to all.
“This partnership represents a significant step forward in our mission to professionalize the sailing ecosystem in Saudi Arabia. By working with N3XT Sports, we are opening our doors to global expertise and new commercial opportunities that will benefit our ecosystem.” — Dina Shabib, President, Saudi Sailing
The partnership is already driving progress across three key pillars:
- Corporate Sailing Programs: Bespoke team-building and hospitality experiences have been launched for the Saudi business community, creating premium platforms that are already generating new non-traditional revenue streams.
- Sponsorship Activation and Asset Management: Following a complete audit of Saudi Sailing’s commercial assets, sponsorship activations have been optimized, and new partners are already being integrated to maximize return on investment through data-driven management.
- Global Market Integration: The collaboration has begun connecting Saudi Arabia’s sailing ecosystem with international brands and stakeholders, leveraging N3XT Sports’ global network to attract and embed global players within the Kingdom’s expanding “blue economy.”
“We are thrilled to partner with Saudi Sailing Federation at such a pivotal moment for sport in the region. Our goal is to blend innovation with commercial strategy to ensure sailing becomes a commercially viable and highly visible sport in the Kingdom.” — Hisham Shehabi, Head of MENA Office at N3XT Sports.
About N3XT Sports
N3XT Sports, a multi-service agency with headquarters in Valencia, Spain and Riyadh, Saudi Arabia, works with a wide range of sports properties based in Europe and the Middle East. They include digital and data projects with Saudi Arabia’s Ministry of Sport (MOS), the International Basketball Federation (FIBA), the Union Cycliste Internationale (UCI), United World Wrestling (UWW) and the Professional Footballers’ Association (PFA).
About Saudi Sailing
Saudi Sailing is the national governing body dedicated to the development of sailing sports in Saudi Arabia. Under the umbrella of the Ministry of Sport, it aims to grow the sport’s participation and host world-class international competitions.
