Throughout 2023, we saw a significant increase in sports organizations pursuing digital transformation initiatives. As we look to the year ahead and what’s to come for the sports industry’s digital transformation, we’re presenting Sport’s Digital and Data Transformation Guidebook 2023-2024, a concise overview of sport’s ongoing digitalization, including chapters on: 

• Why technology integration is a must for the evolving sports business
• How to avoid data disparity during peak digital adoption
• The role of artificial intelligence (AI) in digital and data governance
• How employee and member portals shape the user experience 
• Industry benchmarks: 2023 Rugby World Cup, 2023 Cricket World Cup

Among the most popular drivers for digital transformation, rights holders are migrating their organizational data to improve workforce productivity, scale their owned and operated direct-to-consumer (D2C) product portfolios, and leverage fan intelligence to inform and personalize content.