Lausanne, Switzerland & Valencia, Spain, February 5th, 2025 – N3XT Sports is delighted to announce that it has been appointed by United World Wrestling (UWW) as the Olympic wrestling governing body’s Global Digital Transformation Partner. The appointment marks the latest chapter in UWW’s long-term partnership with N3XT Sports, which started in late 2021.
Since then, N3XT Sports has supported UWW on a co-ordinated digital strategy for implementing state-of-the-art technologies across the governing body’s global wrestling ecosystem. These included the launch of UWW’s first-ever mobile app, the freemium UWW+ over-the-top (OTT) streaming service, and UWW’s very own customer relationship management (CRM) capability.
Through its partnership, N3XT Sports will continue to support UWW on its digital transformation journey and will explore new assets and products to enhance UWW’s digital portfolio. This includes a new UWW Partner Portal dedicated to UWW’s partners and stakeholders.
N3XT Sports is also exploring opportunities to leverage artificial intelligence (AI) to further optimize UWW operations at an enterprise level, while continuing to support personalized and localized digital-audience engagement across UWW events.
UWW president Nenad Lalovic says: “Our partnership with N3XT Sports has evolved through multiple phases of UWW’s digital transformation. Our work together has driven first-class results throughout our organization; from the delivery of new digital experiences for our fans, year-on-year digital and social media growth, and a greater onus on digital across the UWW team.
“We are delighted to continue our partnership with N3XT Sports and to bring them onboard as our Global Digital Transformation Partner. We look forward to continuing our digital transformation journey and innovating the fan, athlete, and stakeholder experiences across the wrestling community worldwide.”
N3XT Sports CEO Mounir Zok says: “It is our pleasure to support UWW’s data and digital transformation and continue to support the digitalization of Olympic wrestling globally. The success of this partnership is testament to the professionalism and vision for innovation demonstrated by UWW’s leadership, digital workforce, and the N3XT Sports team. We look forward to driving UWW’s digital growth opportunities as its Global Digital Transformation Partner and contributing to its ascendancy as a digital benchmark inside the Olympic Movement.”
ABOUT United World Wrestling
United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.
ABOUT N3XT Sports
N3XT Sports is a specialized agency in the sports industry that works with its clients on strategy development, operational support, and end-to-end data and digital transformation. The team has delivered hundreds of projects to date in various geographies, contributing to several topics related to sports commercialization, digitalization, development, investments, sports formats, performance and beyond.